Email marketing is a powerful tool for e-commerce businesses. It can help you reach customers who have already made a purchase, as well as those who haven’t yet. By sending regular emails to your customers, you can increase engagement and create a sense of loyalty.
Overall, email marketing is an essential tool for e-commerce businesses. It can help you build customer relationships, drive sales, and create a positive brand identity. With the right strategy and approach, you can leverage email marketing to grow your business.
How is Email Useful for E-commerce?
Email marketing is a great tool for eCommerce businesses because it can help you:
- Reach a large, targeted audience: You can use email to reach customers who have already made a purchase, as well as those who haven’t yet.
- Drive sales: You can use email to remind customers of their past purchases and encourage them to buy more.
- Build customer relationships: You can use email to create a personal connection with customers by sharing stories and highlighting the unique aspects of your business.
- Promote special offers: You can use email to promote special discounts and offers to your customers.
- Increase customer loyalty: You can use email to create a sense of loyalty by staying top-of-mind with customers and keeping them informed about new products and promotions.
- Save time and money: You can automate the process and send out emails on a regular basis without having to manually send them out. This saves you time and money.
5 Best Email Marketing Platforms for E-commerce
1- MailChimp
MailChimp is one of the most popular email marketing platforms for eCommerce due to its affordability and ease of use. MailChimp offers a wide range of features such as automated emails, customizable templates, and detailed analytics that make it a great choice for eCommerce businesses. It also integrates with many popular eCommerce platforms such as Shopify, BigCommerce, and WooCommerce. It also offers a free plan which is great for small businesses that are just getting started.
Mailchimp is one of the most popular platforms with over 12 million users. A lot of beginners start with this platform because there is a free version available but it could be quite complicated and confusing to use in the comparison.
Who is Mailchimp best for?
It focuses on e-commerce businesses as it integrates really well with any digital marketing products. Mailchimp will integrate well with Squarespace sites, Shopify, and anything where you’re selling your products online. It also has a whole lot of templates set up for abandoned carts and other e-commerce-type functions.
2- ConvertKit
ConvertKit is a popular email marketing platform designed for bloggers and digital creators.
It works by allowing users to create opt-in forms, send automated emails, and segment their lists based on interests and activities. Users can also use ConvertKit to create automated sequences and track subscriber data. By tracking subscriber data, users can better understand their audience and create more targeted email marketing campaigns that will drive conversions.
Additionally, ConvertKit offers various integrations with services such as WordPress, Shopify, and Stripe. This makes it easy for users to create forms, manage subscribers, and track data.
They’re not image or design-heavy, they’re really focused on delivering great content. A lot of bloggers, YouTubers, and people that are creating regular content are using this platform to share those hero pieces of content with their email list.
Who is ConvertKit best for?
It’s for creatives that are really wanting to make a bigger impact and they’re wanting their content to be seen by their community. ConvertKit also has some clever features like AB Split Testing and link tagging which is great for anyone that’s wanting to go to that next level with their email marketing and really get strategic with it. However, this may be a little bit beyond beginners.
3- ActiveCampaign
ActiveCampaign is an email marketing tool that helps businesses create and manage email campaigns. It offers a wide range of features such as automated emails, personalization, and segmentation. ActiveCampaign also integrates with popular eCommerce platforms such as Shopify, BigCommerce, and WooCommerce. It also offers a free plan which is great for small businesses that are just getting started. Additionally, ActiveCampaign offers various integrations with services such as WordPress, Zapier, and Salesforce. This makes it easy for users to create forms, manage subscribers, and track data.
It is a great platform, especially from a workflow perspective. Workflows (automations) are like a sequence of emails that are sent out automatically to your email subscriber. These are a great way to add a bit of customization to the experience of your new subscriber by giving them a certain type of content as they flow through that process.
Who is ActiveCampaign best for?
It’s for entrepreneurs that are really wanting to focus on selling digital products. Whether that be a course, an ebook, templates, and so on. The customization capabilities of ActiveCampaign will enable you to create that more bespoke customer journey which will make your new subscriber feel like you’ve created this journey just for them. It is a really nice personal touch and is awesome for selling online.
4- MailerLite
MailerLite is an e-mail marketing tool that provides users with a variety of features to help them create and manage successful e-mail campaigns. MailerLite helps users to create a newsletter, manage opt-ins, and track e-mail performance.
Users can create and manage e-mail campaigns with templates, drag-and-drop features, and design tools. It also allows users to segment their list by demographics, interests, and more. Users can also use MailerLite to track their e-mail performance by seeing open rates, click-through rates, and more. MailerLite also allows users to integrate their e-mail campaigns with social media platforms, like Facebook and Twitter.
MailerLite is the little dark horse in the email marketing world. It is becoming a really popular alternative to MailChimp as it’s super affordable and easy to use. This comparison shows a great snapshot of why you might choose MailerLite over MailChimp.
Who is MailerLite best for?
It’s for anyone getting started with email marketing because it’s really easy to use. There’s a free version with up to a thousand subscribers and it has impressive integrations with a lot of platforms.
5- Flodesk
Flodesk is an email marketing tool that provides users with a powerful, intuitive, and visually stunning platform to create and send beautiful, effective emails. It is designed to help entrepreneurs and small businesses build their email lists and create automated email campaigns.
Flodesk makes it easy for users to create and design emails with their intuitive drag-and-drop email builder. They also offer a vast library of customizable email templates so users can quickly create attractive emails with minimal effort. It provides users with detailed analytics, so they can track the performance of their emails and see how subscribers are engaging with their content. Additionally, users can create automated workflows, which allow them to send personalized emails to subscribers based on specific actions they take.
One of the really cool things about Flodesk is they don’t charge users more for more subscribers. It’s just one flat fee for everybody. So, if you’re really focused on growing your email list, maybe you haven’t quite worked out how to monetize it yet but you’re growing that list, then this is going to be the best option for you.
Who is Flodesk best for?
It’s for anyone that’s really focused on creating a beautiful design aesthetic and wants to share content with their audience to create a bigger impact and grow that community.
How to grow your eCommerce business with email marketing?
Email campaigns allow you to create targeted messages that reach your customers and prospects, helping to build relationships, boost sales and increase brand awareness. By leveraging email marketing, you can create customized messages for customers, segment lists for more personalized outreach, and track results to measure success. Additionally, email campaigns are perfect for driving traffic to your website and social media accounts, as well as encouraging customers to purchase.
When it comes to email marketing, there are a few strategies that you can utilize to help grow your eCommerce business. First, focus on building your email list. You can do this by offering discounts or special promotions, creating contests and giveaways, or providing helpful content that customers and prospects want to receive.
You should also focus on creating engaging and informative emails that will draw people in and encourage them to take action. Additionally, be sure to segment your lists so that you can target the right audience with the right messages.
Finally, you should use email automation to help streamline your process. Automation allows you to create triggered emails that are sent out automatically when certain conditions are met. This can include welcome emails for new subscribers, abandoned cart emails for customers who didn’t complete a purchase, or follow-up emails to customers after they’ve made a purchase. Automation can help you save time and energy while still providing value to your customers.
Conclusion
Email marketing can be a great asset for e-commerce businesses as it is an effective way to reach and engage customers. Email campaigns can be tailored to the interests and behaviors of a specific target audience, making them an excellent way to promote products and services.
Additionally, email campaigns can be easily tracked and measured, so businesses can quickly understand the effectiveness of their campaigns. Overall, email marketing is an effective and cost-efficient way to reach customers and increase sales in the e-commerce industry.
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