Even though it’s not the most glamorous task of running an ecommerce business, retailers must do dozens of little things every day, such as listing products, making product changes, updating inventory, shipping, and performing customer service.
Some of them are easy to do with a group of friends. These two are perfect complements to one another; both add to the other’s productivity and make growth stunted.
Research recommends that you focus on fundamental change instead of making incremental changes to your business. This includes automating as many parts of your ecommerce operations as you can.
More than that, it unleashes your teams to invest in high-value work in our current climate: retraining staff on new fulfillment processes, crisis communications, working out new deals with suppliers, dealing with HR challenges, experimentation, sales and marketing, and product iteration.
Shopiroller has made ecommerce automation possible for thousands of online retailers. The incredible growth of digital commerce has generated many business models and technologies redefining how people engage with brands.
What Is Ecommerce Automation?
Automation allows you to automate ecommerce tasks, processes, or campaigns within your business. It’s intelligent software that executes tasks when they’re needed rather than when someone chooses to schedule them.
If it’s the right thing to do, then it’s innovative business. If the problem is simple, it can be solved with software. And if the problem is complex, it can be simplified.
Systems that were once efficient and effective become increasingly inefficient and eventually become ineffective and break down. In response, companies work overtime to push through what’s urgent—even if it’s not that important. They end up sacrificing what’s important to them to get things done.
Companies shouldn’t hire new employees. New employees are expensive. But that doesn’t undercut the value of people. If anything, it reinforces it. Time is your most valuable asset because people are your most important resource. Your business will only succeed if you get the most out of your people.
Examples Of Ecommerce Automation
Automations are any program that helps an ecommerce business perform a set of tasks regularly. Some automation programs are better than others. Each workflow is simple, so the goal is to simplify tasks.
Below are some examples of reduced manual tasks:
- Fulfilment: When an item is ready to be shipped, you should trigger an email, SMS, or Facebook message to the customer.
- Inventory levels: Unpublish out-of-stock products and send a Slack message or email to your marketing team so they can pause advertising.
Good American used Shopiroller to automatically tag products as OUT OF STOCK when sold out of its store. This helped the company avoid disappointing customers who were waiting for a product that was sold out.
- Bestsellers: Add out-of-stock products to your Amazon store when they are back in stock.
- Customer loyalty: Automatically tag high-value customers for segmentation and notify customer service to send a personalized thank you message or apply discounts and shipping rules to loyal customers.
- High-risk orders: Instantly flag and notify internal security teams of high-risk orders, like if a bot quickly buys up all of your stock.
- Manage donations: Keep track of donations via Slack and a spreadsheet.
- Order tagging: Tag restricted shipping zones and held payment from customers trying to ship to those locations. Be alert to offer customer’s a store credit or a refund.
- Customer preferences: Show and hide payment options based on customer data like history and location
- Channel preferences: Identity, tag, and segment customers who buy from specific sales channels, including Amazon, Facebook, Pinterest, and more.
- Scheduled sales: Strategic sales involve pre-setting price adjustments and promotions for a specific duration of time to gain maximum advantage.
- Discounts: At checkout, you have the option of availing discounts based on product combinations, quantity, or location. This lets you adjust prices and take advantage of great offers.
- Scheduled product releases: Preparing product launches in advance by preloading them on your platform makes it easier to publish them across all channels, from a store, social media, apps, and sales channels.
How Can You Automate Your Ecommerce Operation?
Building your systems or connecting your tool and platform takes a lot of work. Shopiroller is an all-in-one solution that lets you automate the creation of workflows in your ecommerce store.
Start automating in seconds with easy-to-use templates. Shopiroller follows a trigger, condition, and action logic created through an easy-to-use visual builder.
Workflows are a collection of Amazon S3 buckets that automate the transfer of your digital files to and from other services.
Whose Time Are You Saving With Ecommerce Automation?
Automation will work best when adopted by connected roles and departments within an organization. Here are some examples of automation you can build with Shopiroller.
Operations Managers
Automation is a crucial aspect of ecommerce operations. It enables you to use systems to automate inventory, shipping, and product workflows. There’s no need for a separate keyword tagging system because Amazon’s algorithms already know which products are related to the keywords used.
Shopiroller can be used as a supply chain management software to alert suppliers when stock gets low, and it can also be used to email the supplier about reordering. Similarly, you could have items automatically taken down and then republished once the inventory arrives.
Customer Service
Shopiroller allows you to tag customers based on order value and acquisition channel conditions. Customer Service is something other than just thought about; it must be implemented to get more customers. In other words, when an item is returned, Customer Service can be prompted to follow up on whichever communication was last used by the customer.
Fraud Prevention
If your ecommerce business relies on Shopiroller to fulfil orders, Shopiroller is an ideal partner that can be used to augment the existing risk analysis solution. Shopiroller uses IP addresses, AVS, and other security systems to identify and halt high-risk orders.
Ecommerce automation can be configured to notify your security or fraud-prevention experts for hands-on review, potentially saving you thousands of dollars in chargebacks and lost revenue.
Marketing And Advertising
As products are added to a storefront, marketing teams are notified about new products, and product details are forwarded to them. If a customer is in the middle of checkout, Shopiroller may offer to stop their order or delay it by a few minutes so that it will process more quickly later.
If you’re working with an IT team that hasn’t been trained in this area, consider adding a training event to your schedule. If a customer is tagged with any criteria, they will be emailed an automated response asking them to review their profile.
Design
Customized products have become a popular trend that stores such as Walmart and Best Buy offer in their stores, allowing customers to purchase products they didn’t even know they wanted. To create custom products, you must ensure the product’s design is compatible with the ordering process, and it is necessary to optimize the workflow of your design team.
The best designers create products that sell. Designers use the Shopiroller module to leverage marketing tactics, such as “back-in-stock” banners, overlays, and action-oriented visual cues like “buy now–limited quantity remaining.” You’ll learn how to use these strategies to market your products.
Web Development
Security and operations managers are the following two roles that will benefit the most from automation. Developers, however, may stand to gain the most from automation. The easiest way to do any of these things is through ecommerce automation. They’re straightforward to customize and add to your store.
This automated tool ensures the rules never change, allowing developers to focus on the next significant update instead of rewriting old ones.
QUESTIONS AND ANSWERS
Q: How does Fraud Prevention work with Shopiroller?
A: Shopiroller uses IP addresses, AVS, and other security systems to identify and halt high-risk orders. Ecommerce automation can be configured to notify your security or fraud-prevention experts for hands-on review, potentially saving you thousands of dollars in chargebacks and lost revenue.
Q: How can Shopiroller help with marketing and advertising?
A: As products are added to a storefront, marketing teams are notified about new products, and product details are forwarded to them. If a customer is in the middle of checkout, Shopiroller may offer to stop their order or delay it by a few minutes so that it will process more quickly later.
Q: What type of customization can be done with Shopiroller?
A: Designers use the Shopiroller module to leverage marketing tactics, such as “back-in-stock” banners, overlays, and action-oriented visual cues like “buy now–limited quantity remaining.” Developers can customize and add automated tools to their stores for a streamlined ecommerce experience.
Q: What benefits does Shopiroller offer businesses?
A: Shopiroller provides the necessary tools for operations managers, customer service agents, developers, and marketing and advertising teams to build a successful ecommerce business. It offers secure inventory management, the optimized workflow of designers, automated responses and other streamlined services that businesses need to remain competitive in today’s market.
Q: How can Shopiroller help improve the design process?
A: Shopiroller helps designers create custom products that are compatible with the ordering process. It also helps optimize their workflow by streamlining processes and reducing manual labour.
CONCLUSION
Ecommerce automation with Shopiroller provides the necessary tools for operations managers, customer service agents, developers, and marketing and advertising teams to build a successful ecommerce business. Shopiroller offers the streamlined services businesses need to remain competitive in today’s e-commerce market, from securely managing inventory to optimising designers’ workflow and providing automated responses. If you’re ready to start streamlining your costs and maximizing the value of your platform, Shopiroller can help you be more productive.
