The digital commerce industry is quickly evolving, and as a result, it is becoming increasingly important for e-commerce stores to stay ahead of the game when it comes to marketing and advertising. If you’re looking for the best advertising strategies for your e-commerce store in 2023, then you’ve come to the right place.
Bringing more people to your online store is like oxygen for your business. E-commerce marketing is all about bringing new people to your store, so that you can get more traffic and turn that traffic into sales and finally you make money.
On the other hand, out of hundreds of ideal customers coming to your store, on average, one to four people will buy your products which means that most people will never buy. One to four people will buy and probably, if you have your set up right, five to ten people out of each hundred will give you their email address.
So, what strategy or strategies will you apply for your e-commerce business to bring more people to your online store? Which ads are best for your ecom website? Here are 6 of the best advertising strategies that you should consider implementing in your e-commerce store in 2023:
1- Video is hot right now: Show behind the scenes of yourself!
At this very moment what’s really working well is a video. No matter what you are selling, always try to put a video out there that will catch the attention of your ideal customers.
However, the big problem with interruption marketing when it comes to e-commerce marketing is that the market is very saturated. What it means is that there are many brands out there, trying to put their posts and videos out to catch the attention of the ideal customer. At the same time, all of these social media giants like Facebook, Tiktok or Instagram are essentially putting more and more ads in front of your customers which means that their attention span is quite long.
The attention span of a human these days is actually 8.2 seconds which is less than a goldfish, believe it or not. To be seen, to really catch the attention of your ideal buyer, you’ve got to have something that’s going to stop the scroll. That’s all what social media is about. That’s what being seen is about whether you’re doing this on Facebook on Tiktok or on Instagram.
You want to have social media posts that show behind the scenes of your small business. Honestly, anytime you show behind the scenes of your small business, it’s going to have a much greater reach for your e-commerce marketing and the best news is you don’t have to spend any money on them.
2- Advertising Strategies for Your E-commerce Website
Every business needs a website. No questions asked! Think about your website as your cup and you need to fill up your cup. Every time you do business on another website like Facebook or Instagram, you’re filling up their business cup! Your job as a business owner is to get a cup and keep their cup full as long/much as possible.
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3- SEO Strategy
You must always keep your SEO strategy in mind at all times. You can use either on-page SEO or off-page SEO.
On-page SEO:
With your blog, which is an important point of entry for organic traffic, you can redirect your readers to your ecommerce site. With valuable content, you can more easily retain and connect with your audience.
For product cards on your ecommerce store, you can use more long tail keywords of 4 to 6 words, both in the product name and in the description. In the category section, we advise to use short tail keywords of 2 or 3 words. And to constantly improve your positioning, you should check the following metrics: Indexing status, canonicals, 301 redirects, 404 errors, broken links or duplicate content.
Off-page SEO:
The goal is to get organic backlinks through writing guest articles, press releases, or any link building strategy that could allow your website/content to be found on websites with a high domain authority. Getting inbound links to your domain will help you increase your domain authority as well.
4- Understanding New Influencer Marketing Approach
To be fair, influencer marketing has been a very powerful marketing tool for decades upon decades but in 2023 is going to be a little bit different than how you might have ran an influencer marketing campaign in the past.
Consumers are getting smarter and just picking some random influencer to do some paid promotion is not going to garner you the same results as it used to. Consumers want more of our authentic and real connection to their influencer. They also want to influence them to have a real connection with the brand because they can definitely feel a paid promotion out of nowhere. If customers feel that you’re just trying to sell them on a random product, they are no longer going to buy.
When you think about crafting your influencer campaigns, you want to pick influencers that have a real honest connection with their community. If you are a brand that isn’t focusing on partnering up and creating campaigns and collaborations with influencers, then we definitely recommend you to do this in 2023 in order to build a loyal community. That’s because that is what we are seeing more of brands are building communities, not just followers, not just an audience, but they are bringing people together with similar interests. So that they can build a community and build that cult almost around a brand. Whenever they release a product, they have people ready and waiting and wanting to re-buy and support.
Influence marketing works because it uses tactics like word of mouth marketing and social proof. If you are a brand only selling online, then you need to rely on social proof in order to sell more products and to reach the masses. Influencers are the single best way to do that because if you work with an influencer, their followers are going to keep seeing your product and that is how you are going to reach a wider audience.
5- Grow your email list
If you’re not sure what a lead magnet is don’t you worry, let us just explain it real quick.
Lead magnet is where you give something away for free in exchange for someone’s contact information. With a lead magnet this is perfect if you’re looking to grow your email list and just stand out in front of your dream clients in a very different way than your competitors.
For example; You have a course that people can access at any point in time. Lead magnet allows you to stand out from your competition. However, it also allows you to build a relationship with your consumers before even asking them to purchase something. In this case, it could be a guide on how to implement one of the aspects that you teach within your course.
Then you want to run paid social media ads to an opt-in page. Your consumers actually enter their contact information, email and then they download the guide. Once you collect their contact information, put them through a very unique email marketing sequence. After that it’s going to automatically deliver that lead magnet. This is where automation truly comes into play and all of this will run automatically.
6- Shoppable Social Media
The time we spend on our devices increases every day and this increase has revolutionized the online shopping experience. Now we can buy and sell products directly from the social media application we want.
Any item in a shoppable Instagram post is just a few clicks away from truly being yours. One of the best digital marketing strategies for this year is to create shoppable posts on your social media.
1- Advertising Strategies: Set up Facebook and Instagram Shops
It gives shoppers the option to purchase a product directly from an app like Instagram or Facebook. For example, a potential customer comes to your Instagram store and sees a picture of a cute mug you’re selling. Instead of leaving the app by searching for the trophy in your store, they can buy the product immediately.
The first time your customer uses in-app payment, they need to add their name, email, billing information and shipping address. However, if this information is already added to the platform, it only takes a few clicks to complete the purchase. Shoppers also can track their packages and communicate with you through the platform.
2- Advertising Strategies: Shoppable Ads
Shoppable ads give you the option to sell your products through advertised posts. You can make ads shoppable by labeling your products in the picture. Just like you tag a person. When someone clicks on the tag, they can immediately shop for the item. This function is available on various platforms such as Facebook, Tiktok and Instagram.
In conclusion, the 6 Best Advertising Strategies for Your E-Commerce Store in 2023 can help you stay ahead of the competition and maximize the potential of your e-commerce store. Social media, email marketing, SEO, influencer marketing, remarketing, and content marketing are all powerful strategies. By leveraging the right combination of these strategies, you can increase your visibility, reach, and conversions in the digital world.
